From 15th July to 26th August, customers who purchase a Chiko Roll will be able to win a thrilling Supercars Bathurst experience. They enter by simply taking a photo of the legendary Aussie snack and uploading it to https://promo.chiko.com.au. Eight lucky participants will be randomly selected from the draw to win Chiko’s exclusive prize package.
Chiko’s Ultimate Bathurst Experience includes:
- Full access to the Supercars Repco Bathurst 1000 event for the winner and a guest
- An exclusive course car ride
- A VIP behind-the-scenes tour
- Accommodation and travel arrangements
- $500 spending money
Chiko will continue the fun as the official event partner of Bathurst 1000 (10th – 13th October) with a full activation including a live spinning wheel and delicious Chiko Rolls on offer. Find the Chiko food trailer to buy a Chiko Roll and Spin-to-Win from a range of prizes including amazing retro merch and grid walks for Sunday’s race day!
Jamie Black, General Manager – Commercial at Supercars, said: “We’re excited to announce our exhilarating partnership with the iconic Bathurst 1000 race. As both speedsters and snack lovers know, Chiko is more than just a roll – it’s an Australian icon, so this partnership is a great fit.”
Katie Saunders, Senior Director, Marketing [APAC] at Chiko, also shared her excitement: “We’re thrilled to team up with Supercars and bring fans closer to the action. The Repco Bathurst 1000 is an event that epitomises Australian sport, and we’re proud to offer this unique experience to our consumers. Chiko and Bathurst are a match made in heaven, celebrating the best of Aussie culture.”
In 1950, Frank McEncroe, a boilermaker from Bendigo, Victoria, revolutionised the snack world with the creation of the Chiko Roll. Frustrated by the flimsy nature of spring rolls at outdoor sporting events, McEncroe envisioned a sturdier, more satisfying alternative. He crafted a larger, more robust roll that could be easily held in one hand, leaving the other free for a refreshing beverage. Its crispy outer layer doubled as its own holder, making it the perfect quick meal fix. And so, the legend of the great Chiko Roll was born!
By 1965, Chiko Rolls had become a staple in most Australian takeaway restaurants, milk bars, and fish and chip shops. The catchy slogan “Grab a Chiko” highlighted their convenience: shop owners could simply take a Chiko Roll from the freezer and drop it into the fryer. Sometimes, a dash of sauce was added before it was slipped into its iconic Chiko Roll bag. During their peak in the 1970s, an astounding 40 million Chiko Rolls were sold annually across Australia, with over a million exported to Japan. In 1995, Simplot Australia proudly acquired the Chiko brand, continuing its legacy.
Today Chiko remains a pop culture icon and popular snack widely available in fish and chip shops, and supermarkets across the country. They’re a part of Australia’s history so stock up on Chiko Rolls and be a part of this true legendary icon; Chiko!
The Repco Bathurst 1000 runs 10th-13th October at Mount Panorama. General Admission, Corporate Hospitality and Grandstand tickets are available through Supercars.com.
T&Cs apply. NSW TP/03238. ACT T24/01263. SA T24/981